Lean Marketing is an approach to rationalize the offering portfolio for start-up companies or for established companies willing to review their services and products to respond to customer’s needs and align marketing, sales and operations. It is the first step that many companies should go through to rethink their business model.
What value proposition do you offer, to which customer segments?
Productivity has developed a global approach to Innovation (innovation by Productivity) which supports Marketing teams in portfolio rationalization and in the leadership team in their reflection and decision-making process. Far from being a set of tools, it is a systemic.
The Lean canvas: